Public Relations Samples
The below samples were created while working in a number of roles in Top Dog Communication, and through internships at THE PLAID AGENCY and Raybourn Group International. After beginning my journey in public relations as an account associate at TDC, I spent the summer refining my skills at an internship at RGI. The following year I moved up to senior copywriter at TDC, and later in the year took an internship at THE PLAID AGENCY. After spending two semesters in the internship, I was able to gain the knowledge and experience to become an account executive at Top Dog.
THE PLAID AGENCY case studies
This sample is one of a dozen case studies pages that myself and my fellow intern constructed during the summer of 2019. The objective of the project was to provide PLAID with a resource to showcase to the potential new clients (the key publics) that shows the impact that the agency has on its clients. These cases studies are currently being used as a pitch mechanism in earning new clients and an example of the variety of campaigns the agency can successfully manage.
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As an intern, I served as the project manager for this internal account. I led meetings, created budgets for time and expenses, gathered all of the necessary materials/statistics, and developed the strategy and edited the webpages. I also wrote the copy for all 12 of the case studies that were produced.
Will Ho​bick is credited with the web design
Top Dog Communication for the Indianapolis Symphonic Choir
The below press release was constructed to increase awareness for the choir's annual Mardi Gras gala, attendance, and ticket sales. The key publics for the press release are the variety of reporters being written to. In the case the reporter covers the story, evaluation metric will be attendance at the event compared to the previous year.
The campaign objective is to increase overall engagement with the Indianapolis Symphonic Choir by 10 percent by March 2020.
The below pitch letter was directed to the leaders of Simon Property Group, and the objective was to persuade the organization to contribute financially to the Indianapolis Symphonic Choir's programs. The success will be evaluated based on the involvement of Simon Property Group and their willingness to donate.
The campaign objective is to increase overall engagement with the Indianapolis Symphonic Choir by 10 percent by March 2020.
Top Dog Communication Social Media
The below social media plan was created to keep our key publics, TDC students and alumni, informed about activities happening in class and client groups. This can be evaluated based on engagement metrics on social media.